Beauty Retail Design
Bringing beauty brands to life through innovative 3D retail solutions. Drawing on my in-store visual merchandising experience, I design immersive retail environments with clear, intuitive navigation that help customers easily explore and engage with products. My work spans flagship concepts, fixture design, and promotional displays, all tailored to reflect brand identity and enhance the shopping experience.
Freelancing in the beauty retail sector has allowed me to expand my creative skill set, work across diverse markets, and adapt to a variety of brand strategies. These projects have fuelled my ambition to continue shaping bold, engaging retail spaces that connect with customers and deliver measurable results.
Explore my work below.
INKEY x ULTA
For The INKEY List’s debut at Ulta Beauty, I developed seven unique fixture configurations to suit 1,400+ store formats across the U.S., ensuring each adaptation maintained a strong brand presence while fitting diverse retail environments. I also designed promotional tables to drive brand awareness and create impactful in-store moments, helping to introduce the brand to new customers on a national scale. This project required balancing creative vision with practical retail constraints, resulting in a consistent yet flexible brand identity across all locations.
INKEY x BOOTS
Designed a series of freestanding display units (FSDUs) and mid gondolas for Boots, combining functional product presentation with impactful brand storytelling. Each unit was tailored to optimise visibility, guide customer navigation, and enhance the in-store experience while maintaining brand consistency.
Many of these projects are not yet in stores, so imagery will be shared here once they launch — check back soon to see them come to life.
Responsible for designing all retail assortment and product updates for Sephora across the U.S., Canada, and Europe, as well as contributing to select updates for the Middle East. Projects included adapting fixtures, layouts, and brand presentations to regional requirements while maintaining a cohesive global identity.
Many of these updates are not yet in stores, so imagery will be shared here once they launch — check back soon to see the results.
