Visual Merchandising
Bringing products to life through strategic and impactful design. With nearly a decade of experience at Louis Vuitton, I have led in-store visual merchandising, window displays, pop-ins, and high-profile events, ensuring every element enhances the customer experience and drives engagement. From executing weekly product launches to overseeing large-scale activations, I specialize in creating immersive retail environments that align with brand identity, elevate storytelling, and maximize sales.
Explore my work below.
In-Store Visual Merchandising
As Visual Merchandising Manager at Louis Vuitton, I ensured top-tier in-store displays by leading and training junior merchandisers, managing the VM calendar, and overseeing weekly product launches. Through strategic merchandising, I drove sales, enhanced customer engagement, and maintained the highest brand standards across all locations.
Windows
At Louis Vuitton, I managed the execution of eye-catching window displays, ensuring they aligned with the brand’s vision and seasonal campaigns. I selected and styled looks, dressed mannequins, and maintained brand standards. Working closely with contractors, I ensured timely, safe, and high-quality installations that enhanced customer engagement and foot traffic.
Pop-Ins & Events
At Louis Vuitton, I managed pop-ins and high-profile events, ensuring seamless integration between installations and retail spaces. I organized store layouts and collaborated with cross-functional teams to execute activations while maintaining luxury standards. Working closely with contractors, I ensured the timely and safe implementation of displays and merchandising, enhancing the customer experience and reinforcing the brand’s visual identity.